Social Media - Strategy Development
Drawing on a team of experts in various fields, TeamThink offers consulting to help you develop a social media strategy that spans your entire organization or for select functional groups in the following areas:
- Human Resources
- Legal
- Marketing
- Public and Investor Relations
- Sales
Approach
- Preliminary meeting to assess social media readiness
- Determine scope of strategy engagement
- Conduct internal interviews to assess state of social media in your organization and to understand internal attitudes and concerns
- Draft workshop agendas and presentation material to guide discussion
- Facilitation workshops to develop the strategy
- Between each workshop break out meetings are held with smaller teams or individuals to draft specific aspects of the strategy
- Updated drafts of a strategy document and meeting notes are distributed for comments between workshops
- Final version of the strategy document is drafted and delivered.
- Optional: Quarterly or annual reviews facilitated by TeamThink to assess progress