Rapid Analysis
Essential Research That Will Lead to Bottom Line Results!
You cannot sit still in a difficult economic climate. Your competition's sales teams are more aggressive and are likely competing on price, perhaps even trying to win business at a loss. You may need to retool your marketing, sales or retention strategies to maintain revenue and protect market share. A solid understanding of your customers will help you achieve these objectives.
Rapid Analysis is designed to help you understand your customers better, gauge satisfaction levels and uncover key insights by addressing critical questions:
- Do you know what your clients expect from you?
- Are you certain your customers are truly satisfied?
- Are you positioning your company, products and services effectively?
- Are you considering an investment to improve a product or service and you're not sure if your customers will be interested?
The Four Keys to Success
- Clear objectives for the analysis.
- Selecting the right set of interviewees.
- Customized interviews conducted by an expert.
- Unbiased opinion by a professional to convey what your customers really think.
TeamThink applies expert skills to shape, conduct and analyze conversations to deliver insights you can act on. We apply a 6-Step Process. Here's how it works:
- TeamThink meets with you to understand a critical question you need to address.
- We collaboratively develop scope for the analysis.
- We identify 15-30 individuals such as customers or prospects to interview.
- A custom interview guide is developed.
- TeamThink conducts phone interviews.
- Findings and recommendations are documented and presented to you.
The Benefit: Rapid Analysis provides you with critical data so you can make smart decisions to:
- Identify hidden opportunities that can drive more revenue.
- Retain customers so they keep buying your products and services.
- Make effective planning and strategy decisions to focus resources.
- Tailor marketing campaigns so prospects inquire about your products and services.
Good research and analysis takes time and requires concentration. On top of that, after you put in the work who knows how truthful your customers have been? This service allows you to focus on other activities while still prioritizing the research. Plus, having an expert third party speak to your customers yields more candid feedback and an unbiased assessment of their responses.
A past customer was looking to revamp its marketing program and was convinced their reputation was built on technical competence. TeamThink conducted customer interviews, and to their surprise, we learned their customers admired their outstanding customer service and responsiveness. Based on this insight, the marketing program communicated this unique market position paving the path for 50% year over year growth for two consecutive years.
An investment in Rapid Analysis ranges from $2500 to $5000 depending on the number of interviews that are conducted. Your time requirements on the project are limited. We know you're under pressure to create results quickly so the research will be completed within 30 days.
Don't wait for your competition to steal your business or miss the mark with new marketing strategies. Contact Us to Get Started.