Oversee Web Site & Collateral Production
After marketing plans are completed, collateral and a web site are developed or refreshed prior to executing campaigns. TeamThink can oversee these projects.
Approach
- Review marketing plan and/or campaign objectives
- Obtain proposals from third party vendors to determine cost estimates for production
- Coordinate vendor selection process
- Develop production plan including milestones, timelines, resources and budgets
- Project kick off meeting
- Oversee production
- Manage internal production teams and vendors
- Negotiate vendor contracts
- Conduct regular reviews to assess progress
- Author weekly status reports and facilitate status meetings
- Project Post Mortem
Success
After developing a brand strategy for an Engineering Solutions and Asset Management Services Firm, TeamThink oversaw the production of the company's web site and print collateral. TeamThink worked with the company's graphic design vendor to develop the brand identity and developed copy. After defining web site requirements, TeamThink produced a request for proposal that was submitted to three vendors. TeamThink assessed the proposals and helped the client select a vendor. The client cited several key benefits after the project was completed:
- The company felt comfortable moving ahead with more aggressive sales activity armed with the new collateral and web site
- The company's image and profile was enhanced among its clients and employees
- Clients learned about service offerings they were not previously aware of leading to inquiries from customers which led to new sales
- Job applications to the company jumped significantly; the pool of applicants was valuable as the company experience rapid growth
While working for an airline, TeamThink's principal was a co-lead for web site upgrade. Responsibilities included reviewing customer research and obtaining input from call centre agents to summarize customer needs; developing a business case to secure nearly $1 million to invest in the upgrade; requirements gathering; project oversight and stakeholder communications to support change management. Many new features were successfully implemented to make booking and managing travel easier.
TeamThink oversaw the development of a web site and marketing collateral for a real estate developer constructing a mixed-use residential condominium, retail and commercial building. After developing the marketing plan, TeamThink oversaw the production of brochures, ads and a web site. TeamThink managed a campaign that included media relations, street signage and print advertising that drove traffic to the web site. Each advertisement was tagged with a unique web site address so the team could determine the most effective advertising publications. The campaign drove 900+ visits to the web site. On average, visitors viewed over 20 pages and 97 prospects registered to attend a VIP show suite grand opening to become the first buyers of condominium units.