Marketing Planning
TeamThink can help you develop marketing plans to successfully reach your target market. The scope of marketing planning efforts will depend on each engagement. Typically, marketing plans will include the following key elements:
- Brand strategy
- Market analysis
- Target market segmentation and segmentation strategy
- SWOT Analysis (Strengths, weaknesses, opportunities, threats)
- Performance metrics and targets
- Marketing tactics
- Implementation Summary (Milestones, timelines, budgets, resources)
Approach
- Preliminary meeting to assess state of marketing planning efforts
- Determine scope of marketing planning
- Using marketing planning software, produce a customized marketing plan template
- Gather existing material and resources (e.g., historical marketing plans, current marketing plan, market and customers research, customer feedback) to support content development for the plan
- Develop workshop agendas and presentation materials to guide discussion
- Facilitation of workshops to develop the marketing plan (the number of workshops will depend on the scope of the engagement)
- Between each workshop break out meetings are held to draft specific aspects of the plan
- Updated drafts of the marketing plan and meeting notes are distributed between workshops for comments
- Final version of the marketing plan is drafted and delivered
- Optional: Quarterly reviews facilitated by TeamThink to assess progress
Success
TeamThink led the creation of a marketing plan for a real estate developer building a mixed use residential condominium, commercial and retail building. This included setting objectives, developing the brand strategy, identifying target markets, and outlining a launch campaign to pre-sell units. The client approved the plan and contracted TeamThink to oversee the marketing campaign. The campaign drove 900+ visits to the web site. On average, visitors viewed over 20 pages and 97 prospects registered to attend a VIP show suite grand opening to be the first buyers of condominium units.