Competitive Reviews
Whether you need to understand the position of competitors to stake out your own unique position during a brand strategy initiative or to determine how to better target customers; a competitive review is essential to produce effective strategies. The approach and criteria for a competitive review is customized for each project.
Approach
- Determine criteria/objectives for review
- Determine sources for review (e.g. web sites, media, interviews, databases)
- Conduct review
- Summarize and present findings