Cold Calling Industry to Obtain 3rd Party Points of View
Organizations can form insular viewpoints about the perception of their business; products and services; and target markets. Information obtained from third parties provides valuable insights that influence your strategies.
When your organization requires new information from industry leaders or peer organizations, TeamThink collaborates with you to identify target contacts and attempts to establish dialog via phone calls or email exchanges.
Approach
- Identify key business problem to analyze
- Identify target "contacts"
- Form scripts and/or email templates to solicit interviews
- Communicate with contacts to set up interviews or agree to email exchanges
- Conduct phone calls and email exchanges
- Summarize results
- Follow up thank you notes to participants on your behalf
Successes
While working for a consulting company, TeamThink's principal made international contacts on behalf of a national agricultural association to understand research models within the same sector. The information gathered was key input to develop a proposed research strategy for the association.
While working for a consulting company, TeamThink's principal made contacts with destination marketing organizations in the United States to understand their organizational best practices and approaches to market their cities to visitors. The information gathered was key input to develop a strategic plan for a Canadian destination marketing organization.