Campaign Management
After marketing strategies are completed effective execution is paramount. Reporting to an executive or marketing manager, TeamThink can manage a specific campaign(s) to support your marketing efforts.
Approach
- Review marketing plan and/or campaign objectives
- Requirements gathering for campaign
- Develop campaign plan including milestones, timelines, resources and budgets
- Project kick off meeting
- Oversee campaign
- Manage internal production teams and vendors to execute campaign
- Negotiate and/or coordinate advertising purchases
- Monitor and adjust campaign
- Conduct regular reviews to assess progress
- Draft weekly status reports and facilitate status meetings
- Campaign Post Mortem
Success
While working at a marketing agency, TeamThink's principal managed an online marketing campaign to launch a new vehicle for a global automobile manufacturer. The campaign was customized for three markets and released in 10 stages over a period of five months. At each stage the web site was updated with new content and features. Site visitors could register at the manufacturer's web site and received an email notifying them each time the site was updated. The campaign email notices generated 30%+ response rates at each stage and yielded 10,000+ test drive requests.
TeamThink executed a marketing campaign for a real estate developer to pre-sell residential condominiums. After developing the marketing plan, TeamThink oversaw the production of brochures, ads and a web site. TeamThink managed a campaign that included media relations, street signage and print advertising that drove traffic to the web site. Each advertisement was tagged with a unique web site address so the team could determine the most effective advertising publications. The campaign drove 900+ visits to the web site. On average, visitors viewed over 20 pages and 97 prospects registered to attend a VIP show suite grand opening to become the first buyers of condominium units.