TeamThink’s Blog

Overview of Digital Marketing

November 9th, 2009

Geez - it’s been some time since I blogged. Work became extremely busy and as a one-person shop, clients superceded blogging. Oh well - I think the presentation accompanying this post adds some value to readers about emarketing for B2B  organizations although many of these lessons can be trasferred to B2C marketers.

I had the pleasure of having speaking to a group at Mount Royal College that was taking a continuing education class on emarketing. Doug Lacombe, a marketer in Calgary, invited me to deliver a presentation to the class. As we discussed the curriculum, we landed on having me deliver a presentation I delivered early last year to a marketing team at Telcordia. This presentation helped to paint a complete picture of what emarketing means to an organization.

The main point of the presentation was to develop an effective program, it is important to not forget allocating budget across this spectrum of the prospect/customer lifecycle from Awareness -> Education -> Sales Support -> Client Management. Emarketing is about all these things and many marketers become so focused on awareness they forget about the rest of the lifecycle.

I posted the presentation to Slideshare if you’d like to view or download it.

Thanks again to Doug’s class for listening to me drone away Please contact me if you have any questions.

Entry Filed under: marketing