TeamThink’s Blog

Business to Business & Social Media

April 21st, 2009

I recently made a presentation at the Calgary Marketing Club to provide an overview on social media and business to business marketing. Click here to download the presentation. The presentation provided an overview of three social media tools: blogs, LinkedIn and Twitter.  I was unsure of the audience’s makeup prior to the presentation, so I decided to include a brief history on social media.

The experience made me realize that varying levels of understanding of social media among business and marketing professionals. I’ve been working in the Internet space for a good part of the past 10 years and take it for granted that others in business are as familiar with the many social media tools that can be used to market your one’s business.

So I think that offering insights and learning that I’ve accumulated over the years regarding key social media tools would be of value to readers of my blog. Over the next few weeks, I will take a look at the most popular social media tools that business to business marketers should consider including in their marketing arsenal. I will share thoughts on best practices for using these tools and search out case studies and success stories to stimulate ideas on how you might use these tool. I will  focus on: the key tools that many business to business marketers agree are the top tools to generate leads and win business. They include:

• LinkedIn
• Twitter
• Facebook
• Blogs

(Note: Although the jury is still out on Twitter and there is no consensus on the effectiveness of Facebook.)

This discussion will augment the material in the presentation. Feel free to share your thoughts with me on this topic.

Entry Filed under: LinkedIn, Social Media, Uncategorized, marketing